外贸函电总结(合集10篇)

外贸函电总结 第1篇

回复 询盘 告知无货

Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand. The reason is that the product you need has been out of stock. What’s more our manufacturers have declined orders because of shortage of raw materials.

We shall, however, file your inquiry and cable you our offers as soon as we have got supplies.

我方收到贵公司6月5日来函，但非常遗憾，我方无法对贵方所需产品报盘。其原因是，此货品在我处已经脱销。而且，由于原料短缺，生产厂家已经拒绝了我方订单。

我方已将贵方询函备案，一经有货，我方将以电报报盘。

回复 询盘 ，量大折价

We are pleased to receive your letter of 5 July and enclose our catalogue and price list. Also by separate post we are sending you the samples of our products. Our catalogue contains items and their specifications of our supplies. Through comparing our prices with those of other suppliers, you will appreciate the moderate prices of ours. For a total purchase of not less than 100,000 and not more than 200,000 American dollars, we would allow a discount of 10% and for a purchase larger than 200,000 American dollars, we would allow a 20% special discount.

很高兴收到贵公司7月5日来函。现寄上产品目录与价目表。同时另封寄去样品，请查收。

所寄产品目录包括本公司产品的品名、规格。与其他厂商的价格比较，我方的报价定会使贵方满意。

凡总定购量超过100,000美元但不足200,000美元者，我方将给予10%的折扣;凡总定购量超过200,000美元者，我方将给予20%的折扣。

如何追问买方意见

In reply to your inquiry we sent you on May 25 a copy of illustrated catalog of our electric products. As we have not heard from you since, we would like to ask whether you have had received our reply and what opinion you have on our products. We are always ready to serve you and should be grateful for your reply.

在5月25日我方对贵方询函的回函中，已寄去本公司电器产品的附图目录。因迄今尚未接到贵方的消息，特致函询问，贵方是否已收到我方回函，并征求贵方对本公司产品的意见。我方随时愿意效劳，若承蒙贵方惠赐回函，当不胜感激。

如何询问参展条件

From yesterday’s Morning Paper we have learned that you are now taking applications from exhibitors for the 2000 Canton Fair. We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application.

从昨天《晨报》上获悉，贵单位正在征集“20 广交会 ”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。

外贸函电总结 第2篇

要求及时供货

we understand that you are the agent for the white tiger ties. we enclose our order for 1000 dozens of the white tiger ties. please note that we need these goods rather urgently as christmas is drawing near. if you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, december, 2000.

获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。

请注意，由于 圣诞节 在即，本公司急需这批货物。如果贵公司能够及时供应时令货品，而且价格公道，我方将继续订货。

此票订单之货款，待确认贵方已于2000年12月1日前发货之后，本公司即向贵公司开出见票即付的 信用证 。

要求代理商报价

we have read in china daily that you are the exclusive agent for hi-fi corporation of africa and asia. would you please send us price-lists and catalogues of all the hi-fi wireless products and terms of payment. please advise if you would grant special terms for an annual trade over 1 million . dollars. a visit of your representative would be appreciated. perhaps he could bring the newest samples of the 999 hand phone, an item of growing interest here.

我方从《中国日报》上获知，贵公司为高保真公司在非洲和亚洲的独家代理商。

请惠送该公司所有无线通讯产品的目录、价目表及付款条件，并请告知，如果每年交易额达100万美元以上，是否可获得特别条件。

敬请贵方派代表来与我们洽谈，并携带最新999型手机样品，该产品在此地销路看好。

外贸函电总结 第3篇

外贸函电的规范与否直接影响到客户对公司的印象，对于外贸人员来说，每天写外贸函电，回复函电。你的函电是否规范呢? 把直接的函电于下文对照看看。。。

说明涨价原因

Dear Sir or Madam:

Enclosed is our new price list which will come into effect the end of this month. You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. The explanation for our increased prices stems from the fact that we are now paying 10% more for our raw materials than we were paying last year, along with some of our subcontractors having raised their prices as much as 15%.

As you know, we take great pride in our product an dare proud of the reputation for quality and dependability we have built over 15years. We will not compromise that reputation because of raising costs. We have, therefore, decided to raise the price of some of our products.

We hope you will understand our position and look forward to your cooperation.

With best regards,

Hillary

说服买家涨价之前下单

Dear Sir or Madam:

This is regarding our quotation dated 2 November, and our mail offer dated 8 November concerning the supply of widgets(小机具).We are prepared to keep our offer open until the end of this month.

For your information, the market is firm and growing. There is very little likelihood of any significant change in the visible future. As this product is in great demand and the supply is limited, to secure your order, we would recommend that you accept this offer without delay.

Yours sincerely,

Hillary

对价格作出让步

Dear Sir or Madam:

Thank you for your mail. We are disappointed to hear that our price for your required product is too high for your acceptance. You mentioned that Japanese goods are being offered to you at a price approximately 8% lower than our quote.

We accept your position, but we are of the opinion that the quality of the other makes does not measure up to that of our products. Although we are keen to do business with you, we regret that we cannot accept your counter offer.

We do want to try and work with you, and meet your request, but the best we can do is to reduce our previous quotation by 3%.We hope that this will meet your approval.

We look forward to hearing from you.

With best regards,

Hillary

答复在30日有效期的信用状付款的建议

Dear Sir or Madam:

Thank you for your order of 500b/w TV sets by your letter dated 17 July.

We have considered your proposal to pay by a 30-day letter of credit. We do not usually accept time credit; however, in view of our long and mutually beneficial relationship, we are willing to make an exception this time.

I must stress that this departure from our usual practice relates to this transaction only. This one-time accommodation does not set a precedent for future transactions.

I am enclosing our sales contract covering the order. I would be grateful if you would follow the usual procedure.

Yours sincerely,

Hillary

答复直接付款的要求

Dear Sir or Madam:

Thank you for your letter dated 2 October requesting payment against documents for contracts and 483.

We are pleased to say that we agree to your request. We wish, however, to make it clear that in our future transactions, involved for each transaction is less than US$5,000 or the equivalent in Renminbi. Should the amount exceed that figure, payment by letter of credit will be required.

We would like to say that this exception is allowed only in light of our long and mutually beneficial association.

Yours sincerely,

Hillary

外贸函电总结 第4篇

询盘 并邀请访问

we had your enclosed drawings of 5 types of machines in your letter feb. 2, . would you please inform us by return of the price, discounts, terms of payment and the time when you can deliver them. if your quotations are suitable and the quality proves good, we’ll be pleased to invite your representative over for detailed discussion.

我方收到贵方2月2日函及随函所附有关5种机械的图纸。

请函报有关机械的价格、折扣、付款方式及最早的交货时间。

如果报价合理并能证明质量优秀，我方将邀请贵方的代表过来详谈。

如何索要产品目录

we get your name and address from your local chamber of are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.

我方从贵公司的商会获知你们的名称与地址。

本公司经营塑料制品的进口业务，希望能够得到贵公司明年的产品目录。

按产品图片询盘

in your letter of december 3, 2000, we got your enclosed price list and catalogue, we found that one of your goods is to our satisfaction, so we are now post its picture back to you. would you please inform us in detail its price, terms of payment and terms of shipment. we hope you would quote us the most reasonable price. as we have a large population here, if the goods are sold well, we are sure to place regular orders with you.

收到贵方月3日函及所附价目单和产品目录。我方看中其中的一种产品，现将其图片寄还。

请祥报该产品的价格、付款方式及装运条件。希望得到贵方最合理的报价。我国人口众多，如果销路好，我方一定会成为

外贸函电总结 第5篇

Dear xxx，

We are very honored to receive your invitation to call on your company on Wednesday afternoon, September 1st, 20xx. Please accept our sincere thanks.

During the visit, We had a preliminary and necessary communication on the basic items and related information of mutual cooperation . We now have a better understanding of your needs and will soon submit another proposal for your approval. We expect to have it ready by xxx Again, thank you for the pleasant visit.

Yours sincerely,

xxx

外贸函电总结 第6篇

交货条件

交货delivery 轮船steamship(缩写)

装运、装船shipment 租船charter (the chartered shep) 交货时间 time of delivery

定程租船voyage charter; 装运期限time of shipment 定期租船time charter

托运人(一般指出口商)shipper,consignor

收货人consignee

班轮regular shipping liner 驳船lighter

舱位shipping space 油轮tanker

报关clearance of goods 陆运收据cargo receipt

提货to take delivery of goods

空运提单airway bill 正本提单original B\\L

选择港(任意港)optional port

选港费optional charges

选港费由买方负担 optional charges to be borne by the Buyers 或 optional charges for Buyers account

一月份装船 shipment during January 或 January shipment

一月底装船 shipment not later than .或shipment on or before .

一/二月份装船 shipment during Jan./Feb.或 Jan./Feb. shipment

在......(时间)分两批装船 shipment during....in two lots

在......(时间)平均分两批装船 shipment during....in two equal lots

分三个月装运 in three monthly shipments

分三个月，每月平均装运 in three equal monthly shipments

立即装运 immediate shipments

即期装运 prompt shipments

收到信用证后30天内装运 shipments within 30 days after receipt of L/C

允许分批装船 partial shipment not allowed partial shipment not permitted

partial shipment not unacceptable

交易磋商、合同签订

订单 indent 订货;订购 book; booking

电复 cable reply 实盘 firm offer

递盘 bid; bidding 递实盘 bid f，

还盘 counter offer 发盘(发价) offer

发实盘 offer firm 询盘(询价) inquiry; enquiry

交易磋商、合同签订

指示性价格 price indication

速复 reply immediately

参考价 reference price

习惯做法 usual practice

交易磋商 business negotiation

不受约束 without engagement

业务洽谈 business discussion

限**复 subject to reply **

限* *复到 subject to reply reaching here **

有效期限 time of validity

有效至**: valid till **

购货合同 purchase contract 销售合同 sales contract

购货确认书 purchase confirmation

销售确认书 sales confirmation

一般交易条件 general terms and conditions

以未售出为准 subject to prior sale

需经卖方确认 subject to sellers confirmation

需经我方最后确认 subject to our final confirmation

贸易方式

INT (拍卖auction) 寄售consignment

招标invitation of tender

投标submission of tender

一般代理人agent 总代理人general agent

代理协议agency agreement

累计佣金accumulative commission

补偿贸易compensation trade

(或抵偿贸易)compensating/compensatory trade

(又叫：往返贸易) counter trade

来料加工processing on giving materials

来料装配assembling on provided parts

独家经营/专营权exclusive right

独家经营/包销/代理协议exclusivity agreement

独家代理 sole agency; sole agent; exclusive agency;

exclusive agent

品质条件

品质 quality 原样 original sample

规格 specifications，

说明 descrīption 对等样品 countersample

标准 standard type 参考样品 reference sample

商品目录 catalogue 封样 sealed sample

宣传小册 pamphlet 公差 tolerance

货号 article No. 花色(搭配) assortment

样品 sample 5% 增减 5% plus or minus

代表性样品 representative sample

大路货(良好平均品质)fair average quality

商检仲裁

索赔 claim 争议disputes

罚金条款 penalty 仲裁arbitration

不可抗力 force Majeure 仲裁庭arbitral tribunal

产地证明书certificate of origin

品质检验证书 inspection certificate of quanlity

重量检验证书 inspection certificate of weight (quantity)

**商品检验局 **commodity inspection bureau (*.)

品质、重量检验证书 inspection certificate

数量条件

个数 number 净重 net weight

容积 capacity 毛作净 gross for net

体积 volume 皮重 tare

毛重 gross weight

溢短装条款 more or less clause

外 汇

外汇 foreign exchange 法定贬值 duation

外币 foreign currency 法定升值 ruation

汇率 rate of exchange 浮动汇率floating rate

国际收支 balance of payments 硬通货 hard currency

直接标价 direct quotation 软通货 soft currency

间接标价 indirect quotation 金平价 gold standard

买入汇率 buying rate 通货膨胀 inflation

卖出汇率 selling rate 固定汇率 fixed rate

金本位制度 gold standard 黄金输送点 gold points

铸币平价 mint par 纸币制度 paper money system

国际货币基金 international monetary fund

黄金外汇储备 gold and foreign exchange reserve

汇率波动的官定上下限 official upper and lower limits of fluctuatio

外贸函电总结 第7篇

关键词：外贸英语函电；教学改革与实践；思路

一、外贸英语函电的意义及重要性分析

外贸英语函电是外贸英语专业学生必修课程之一，是一门将英语与外贸业务相结合的课程，也是一门实践操作性很强的课程。外贸英语函电课程具有实用性强、专业性、综合性强、规范性与灵活性相结合的特点。随着世界经济一体化的迅猛发展，中国对外贸易的活动也越来越频繁，这就要求外贸英语、国际贸易等相关专业的学生掌握更多外贸英语函电的特点和写作技能，提高他们将来在国际商务活动中运用英语的能力。但长期以来，外贸英语函电课程受传统英语教学的影响严重，理论教学占去了很大比重，时间很薄弱，而外贸英语函电显然是一门应用性强的课程，需要更多的实践环节来强化。因此，越来越多的高校开始重新审视外贸英语函电课程的重要性，努力的在转变着传统僵化的教学思路，与时俱进的提高着外贸英语函电课程的教学质量。

二、外贸英语函电教学改革与实践的主要思路

（一）优化课程设置，增加实践环节比重

普通英语和外贸知识都是学好外贸函电课的基础，因此可以把外贸函电课安排在学生学习完基础课程和国际贸易实务等课程之后的学期来学习[1]。但以前很多学校都不注意这种情况，认为外贸英语函电也是一门英语，和专业课没什么关系，结果导致学了国际贸易实务等课程之后很久才开外贸英语函电课程，这时候，学生早把外贸基本的理论知识忘光了。因此，我们需要更加科学的安排课程的先后顺序，让学生可以最大限度的利用以后专业知识，融入到外贸英语函电课程学习中。除了合理安排课程顺序外，教师还应通过增加实训、校企合作等，增加学生的实习实践机会，在实习中让学生把握函电写作的精髓，尤其是一些外贸公司的实习，对于理论联系实践的应用很有效。另外，在目_络逐步发达的前提下，教师也可以积极的利用网络为平台，让学生在网上真实的模拟商务函电的来往。为此，教师可以为学生开辟一些平台，比如qq聊天群，通过MSN与外国具有相关知识的朋友联系，借助这些平台，锻炼学生的函电写作能力[2]。

（二）提高教师素质，加强师资队伍建设

教学质量，是高校办学的生命线，而优秀的教师队伍则是高校教学质量得以保障的基础。外贸英语函电课程是一门应用性很强的课程，因此，也相应的需要教师有足够丰富的理论知识与实践经验。一方面需要教师有扎实的英语教学功底，能对各种环境下的外贸函电用语、措辞进行深入细致的分析。另一方面还要求教师要有比较扎实的外贸相关专业知识，能有机的把英语与外贸专业知识联系起来。这就要求教师需要做“复合型”人才，所以高校一方面要加强对现有教师的培训工作，从英语知识本身加强；另一方面也要给教师更多培训和继续教育的机会，让他们有更多的机会深入企业，参与企业的实际工作，较快提高业务知识水平[3]。还可以定向的增加对英语教师外贸知识的培训，以提高教师外贸英语函电课程的教学水平。为此，现在很多学者都提出了外贸英语函电课程教师要进入“双师型”的复合型教师时代，其界定为“既取得了教师系列职称,同时又获了其他有关系列职称资格的教师”。

（三）完善教学模式，优化项目教学方法

项目教学法主要是以职业岗位为导向，通过密切联系与职业相关的工作流程，用特异性的项目任务来完成对学生专业技能进行培训和训练，充分体现了理论联系实践现代教育理念的一种教学模式。该教学模式比较有效的避免了教师一言堂或者教师占主导地位的课堂，对于调动学生学习积极性，发挥学生主体性，提高教学效率有着非常积极的作用。在具体的教学实践中，教师需要先根据学生的具体情况，比如爱好、兴趣、能力、成绩等，把学生进行分组，每组4个人。任务一：对教师提供的资料进行讨论、分析，对供求信息的可能来源进行推测，总结出寻找潜在客户的诸多途径；任务二：分小组各自成立一个虚拟的贸易公司，成员分别承担不同的任务，讨论如何向客户介绍“公司”，包括产品和经营范围等；任务三：找出有关建立业务关系信函的结构，术语与句式，学生以“公司”为单位，根据客户的求购信息和先前的讨论结果写出结构合理、表述清晰、语言流畅、逻辑严密的建立业务关系函，每组至少完成一封信函[4]。最终，由教师对各组的成果进行评比，优胜者教师要给与奖励。

（四）创新教学思路，活学活用课堂知识

虽然说外贸函电中很多都是规范的用语，尤其一些贸易往来的信件、函件，普遍要求文字表达上要清楚、简洁、礼貌、措辞规范。但在实际的商务信件往来中，还是有一些技巧需要我们注意。因为毕竟打交道的双方都是有感情的人，既然是人与人之间的交往，很多时候一些更为恰当的语气表达方式，可能收效要比过分墨守成规的条条框框要更有效。比如，我们在函件中使用被动语态，在一些场合下就可以有效的化解双方产生的一些矛盾，而且能委婉地向对方提出要求和建议，避免了生硬的语气，容易让对方接受我方所要传达的信息，促成交易的顺利实现。[5]比如语句：Your kindness in giving priority to the consideration ofthe above request will be highly appreciated．(我们将非常感激贵公司对于上述请求的优先考虑。)；另外，在合适的场合选用过去时态，往往也会比现在时态更能委婉的表达意思：比如：We hoped that you would do your best to promote business as well as friendship．(我们希望你方尽最大努力既促进业务又增进友谊。)

三、结语

教学法的研究为越来越多的英语老师所重视，关于英语教学方法的观点文章也层出不穷，然而对于外贸英语教学方法的研究却相对较少。因此，外贸英语函电课程老师也更多的是遵从传统的教学方法来教授商务英语这门现代课程[6]。结果导致学生普遍应用能力差，在工作中常常无所适从。而要想彻底转变这种现状，不仅需要外贸英语函电课程老师要不断的转变教学方法，更重要的是从教学理念上要摆正。要从更深层次上认识外贸英语函电课程的意义，尤其是其实用性的价值方面，更是要深入的分析。当然，不仅仅是外贸英语函电课程，任何一门课程的教学改革都不可能是一蹴而就的事情，都离不开教师长期的研究、分析，包括学校整体教学思路的转变。这些都是需要教师更多的付出，以学生能力提高为中心，最终才能形成更为行之有效的外贸英语函电课程教学思路。

外贸函电总结 第8篇

外贸函电

外贸函电是一种商务信件，英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一，然而，能写好外贸函电的外贸业务员却不多，为了有助于大家写好外贸函电，本文总结了几个经典外贸函电范文，可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件，但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。

外贸函电最常用的内容：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。

外贸函电基本要求：主题明确，内容简洁，语言精炼，表述完整。

外贸函电的格式：有固定的语言、习惯用法和常用句型。

外贸函电的.语气：各部分语气。开发信、询盘回复一般要客气，表达感谢；平常业务联系要细心、信任；催促付款要紧急而不失礼貌；客户索赔要理解、给予足够的解释和说明。

范文：

一、如何表达在涨价前订货

Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.

We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably.

感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。

我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，()并不可避免地引起成品涨价之前便向我方订货。

二、要求及时供货

We understand that you are the agent for the White Tiger ties. We enclose our order for 1000 dozens of the White Tiger ties. Please note that we need these goods rather urgently as Christmas is drawing near. If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, December, .

获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。

请注意，由于圣诞节在即，本公司急需这批货物。如果贵公司能够及时供应时令货品，而且价格公道，我方将继续订货。

此票订单之货款，待确认贵方已于12月1日前发货之后，本公司即向贵公司开出见票即付的信用证。

三、回复询盘告知无货

Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand. The reason is that the product you need has been out of stock. What's more our manufacturers have declined orders because of shortage of raw materials.

We shall, however, file your inquiry and cable you our offers as soon as we have got supplies.

我方收到贵公司6月5日来函，但非常遗憾，我方无法对贵方所需产品报盘。其原因是，此货品在我处已经脱销。而且，由于原料短缺，生产厂家已经拒绝了我方订单。

我方已将贵方询函备案，一经有货，我方将以电报报盘。

四、如何追问买方意见

In reply to your inquiry we sent you on May 25 a copy of illustrated catalog of our electric products. As we have not heard from you since, we would like to ask whether you have had received our reply and what opinion you have on our products. We are always ready to serve you and should be grateful for your reply.

在5月25日我方对贵方询函的回函中，已寄去本公司电器产品的附图目录。因迄今尚未接到贵方的消息，特致函询问，贵方是否已收到我方回函，并征求贵方对本公司产品的意见。我方随时愿意效劳，若承蒙贵方惠赐回函，当不胜感激。

五、如何询问参展条件

From yesterday's Morning Paper we have learned that you are now taking applications from exhibitors for the 2000 Canton Fair. We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application.

从昨天《晨报》上获悉，贵单位正在征集“20广交会”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。

六、如何索要产品目录

We get your name and address from your local Chamber of are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.

我方从贵公司的商会获知你们的名称与地址。

本公司经营塑料制品的进口业务，希望能够得到贵公司明年的产品目录。

七、按样品询价

We have a large demand for the supply of 50,000 meters brown serge, whose * enclosed to show you the shade and quality we require. Please send your * corresponding to our * with the most reasonable price . Singapore if you can supply within three months from now.

本公司需要5万公尺棕色斜纹布的大量供货。现随函附送我方所需货物的样品，以示其色调及品质。

若贵公司能在3个月内供货，请送供货样品，并提供新加坡港.最合理的报价。

外贸函电总结 第9篇

关键词： 外贸函电教材 示范信函 教学改革

一、引言

外贸函电是国际贸易专业课程中的一门实践性很强的核心课程。它将英语写作与外贸专业知识紧密结合，考查学生的知识综合运用能力。笔者在教学过程中通过对2010年后出版的20余种课本教材进行研究，发现现行教材普遍存在一些缺陷。

二、外贸函电教材普遍存在的缺陷

1.传统信函写作比例偏高，电子邮件介绍极少。

随着信息技术的发展，外贸业务方式随之发生了很大改变。电子邮件逐渐成为外贸函电的主体形式。据统计，全球每天有90%以上的国际贸易商人使用英语电子邮件进行贸易业务交流[1]。但是现行课本却致力于传统书面信函写作，要么没有关于电子邮件的篇章，要么仅用极短的篇幅介绍什么是电子邮件或电子邮件的特点。对于如何写电子邮件，电子邮件写作与传统函电写作有什么区别，没有一本教材展开论述。个别教材中的大量示范信函属于电子邮件，但没有指出其特点及应用范围。

2.示范信函重复率高且年代久远。

外贸函电课本的主体是通过大量示范信函的展示来教导学生写作。通过对20余种课本教材的对比，笔者发现多种教材引用同一示范信函的现象普遍，例如磋商环节，有11本教材采用了“关于铁钉的询盘”作为询盘示范案例。且各种教材中均有不少示范信函年代久远，甚至个别案例是改革开放初期信函，简单更改年份仍在使用。这类信函语言与时代脱节，内容更是不符合当今社会现实，很难引起学生共鸣，缺乏实际指导意义。

3.示范信函内容缺乏真实感，前后无连贯性。

外贸函电课本除了简单介绍写作要点外，主要靠大量示范信函来教学。现行教材虽然各章节均加入大量范文，但是范文之间缺乏联系，前后章节之间缺乏连贯性。询盘的是客户甲，回复的却是客户乙；发盘产品是缝纫机，购买的却是水果罐头。学生看到的都是零散的信件，没有真实的交流、沟通的感觉，更没有外贸业务的流程感。

4.只有技术性信函，没有社交性沟通写作训练。

沟通是外贸业务人员必须具备的技能。外贸信函除了表达业务往来的信息外，还应该有人际沟通的一面。现行教材全面介绍了磋商、运输、保险等业务信息如何写作，却没有关于外贸交际的写作指导。例如展会后如何写信跟进相关客户，客户要求验厂时如何写信确认行程，个人出差时如何设置自动回复邮件等实际工作中十分常见的信函写作，在教材中均没有涉及。

三、教学改革措施

针对现行教材普遍存在的缺陷，笔者认为大学授课应基于教材，但不能局限、拘泥于教材。通过近两年的教学实践，笔者认为可以从以下几方面进行教学改革。

1.模拟外贸流程教学法。

首先必须从课程的总体设计进行改革。针对现有教材章节各自独立、示范信函前后无连贯性的缺陷，按照实际外贸流程重新编制授课顺序。教师将学生分为几个小组，模拟成立外贸公司。按照外贸程序，从建立业务关系开始，模拟真实场景下的询盘、发盘、还盘等环节，由各组同学进行外贸函电写作。每个小组形成完整的书信来往记录，并写出模拟外贸实战报告。通过模拟实战，一方面提高学生对课程的兴趣，另一方面通过参与写作增强学生动手能力。

2.引入“福步论坛”，使用最新的真实案例进行教学。

福步论坛是目前国内最大的专业外贸论坛。据统计，有87%的外贸从业人员都知道福步论坛[2]。在福步论坛中的子论坛“外贸开发信”版块中，有大量真实的外贸函电写作案例。教师在授课过程中应引导学生阅读该论坛，鼓励学生在论坛中回复函电相关问题。通过网络与外贸从业人员进行互动交流，学习实战经验。同时教师根据课程进度选取适合的案例，在课堂上组织学生进行讨论，展开启发式教学。克服教材中示范案例陈旧、失真等缺陷。

3.删减过时内容，增加电子邮件、日常交流等专项写作训练。

针对现有教材中传统信函内容过多的问题，笔者认为教师可进行适当删减。例如电报等内容，可由学生课下自行学习。通过调整课时增加电子邮件和日常交流等专项训练。

电子邮件与传统外贸函电区别很大，具有口语化、网络语言化、形式多样化（例如可以插入声音、动画）等特点。如果硬搬传统函电模式，则行文将会十分僵硬，交流效果堪忧。针对电子邮件写作，很多外贸专业出版物可以借鉴，例如中国海关出版社出版的乐贸系列中有大量关于电子邮件写作的真实范文。教师可以自行编制相关内容进行教学。

针对日常社交性函电写作，笔者认为应当同商务英语口语相结合，设计各环节场景，由学生进行写作训练及口语训练。通过模拟真实场景，一方面可以锻炼学生实际应用能力，真正做到学以致用。另一方面可以提高学生的课堂参与率，活跃课堂气氛，增强教学效果。

四、结语

现行外贸函电教材中存在很多不足，急需根据时展做出相应的调整。教师可以利用网络、专业刊物、计算机技术等弥补教材的不足，设计教与学双向的互动情景，引导学生通过多种渠道开拓思维，增加模拟实战经验。使学生在学到理论知识的基础上，能够灵活运用所学知识完成可能面临的工作任务。同时，广大外贸函电研究者和一线教师要认识到随着时展，外贸函电写作出现了新问题，在编写教材时，选取符合时代特点、具备当今外贸函电写作特点的示范文章，缩小甚至消除教材与实际应用之间的差距，真正满足学生的需要。

参考文献：

外贸函电总结 第10篇

如何表达在涨价前订货

Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.

We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably.

感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。

我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。

要求及时供货

We understand that you are the agent for the White Tiger ties. We enclose our order for 1000 dozens of the White Tiger ties. Please note that we need these goods rather urgently as Christmas is drawing near. If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, December, .

获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。

请注意，由于 圣诞节 在即，本公司急需这批货物。如果贵公司能够及时供应时令货品，而且价格公道，我方将继续订货。

此票订单之货款，待确认贵方已于12月1日前发货之后，本公司即向贵公司开出见票即付的 信用证 。

要求代理商报价

We have read in China Daily that you are the exclusive agent for Hi-Fi Corporation of Africa and Asia. Would you please send us price-lists and catalogues of all the Hi-Fi wireless products and terms of payment. Please advise if you would grant special terms for an annual trade over 1 million . dollars. A visit of your representative would be appreciated. Perhaps he could bring the newest samples of the 999 hand phone, an item of growing interest here.

我方从《中国日报》上获知，贵公司为高保真公司在非洲和亚洲的独家代理商。

请惠送该公司所有无线通讯产品的目录、价目表及付款条件，并请告知，如果每年交易额达100万美元以上，是否可获得特别条件。

敬请贵方派代表来与我们洽谈，并携带最新999型手机样品，该产品在此地销路看好。